✨ April & May Product Updates
This release brings a refreshed platform experience, deeper category analysis, and more powerful campaign reporting. From a cleaner interface and retailer branding to multi-level category hierarchies and Activation Groups, these updates are designed to help you navigate faster, analyze smarter, and uncover insights more efficiently.
🎨 Platform Refresh - A Cleaner, Faster Experience
We’ve refreshed the platform with a cleaner, more modern design to create a better everyday experience.
What’s new:
Cleaner visual design with softer backgrounds, improved spacing, and a more modern interface
Redesigned sidebar for simpler and faster navigation
New quick-access sidebar shortcuts to:
Help Center
How-To Guides
Ideas & Feedback
Company & Retailer selectors moved to the top-right corner for a more consistent experience across the platform
Retailer branding is now supported, allowing retailers to personalize the platform with their own logo and colors
The impact:
✅ Cleaner and more intuitive navigation
✅ More personalized retailer experience
✅ A smoother, more enjoyable platform experience overall
🔗 Start exploring the new experience now
🗂️ Category Hierarchy
Sales Pulse and Sales Decomposition now support multi-level category hierarchies for deeper and more flexible analysis.
What’s new:
📊 Sales Pulse
Category levels are available as filters and dimensions in the exploration table
Drill down directly in the exploration table to filter and analyze data step by step:
Category Lvl1 → Lvl2 → Lvl3 → Last Level Category → Product
Filters dynamically update the next category levels to simplify analysis
Product exports now include category level information
Ability to export by category level
Ability to create Saved Views using category levels
📈 Sales Decomposition
Category levels are now available as decomposition nodes for deeper analysis
The impact:
✅ More flexible category analysis across all hierarchy levels
✅ Faster drill-down into product performance
✅ Cleaner and more intuitive category filtering
🔗 Explore Category Hierarchy Analysis
🎯 Marketing Impact - Campaign Group-Level View (Activation Groups)
We’re introducing a new way to analyze campaigns: Activation Groups, giving you a consolidated view of campaign performance at group level.
What’s new:
Toggle between your existing Campaign List and the new Activation Group view - automatically populated when group data is available from the retailer
Each group shows name, status, running period, and number of campaigns - expand any row to see individual campaigns with all existing details and actions
Dedicated Activation Group Report page per group - opens in a new tab with overview cards (Sales, Units, Orders, ROAS), an incrementality section, and store- control group analysis
Deduplicated metrics - sales aggregated at Product × Day level across all campaigns.
Filters work intuitively - date and brand filters apply at group level, with campaign-level drilldown showing only matching campaigns inside each group
Export available on both views with two new columns: Activation Group ID & Activation Group Name
Campaign Status moved from quick-select chips to a standard filter dropdown - consistent with the rest of the filtering experience
Activation Group added as a dedicated filter - find campaigns by their group instantly
The impact:
✅ Clearer view of campaign performance at scale
✅ Eliminates double counting across campaigns
✅ Faster strategic analysis across grouped activations
🚀 Stay tuned for next month’s updates!
Until then, explore previous releases or share your feedback — it helps shape what’s next.