🎯 Boost Targeting with Customer Class & Typology Segmentation
Why Customer Class & Typology Matter for Precision Marketing
Understanding shopper motivation and purchasing power is critical to tailoring campaigns that truly engage. With new segmentation options—Customer Class (e.g., high-value, occasional, or frequent shoppers) and Customer Typology (e.g., trendsetters, budget-conscious, loyalists)—you can now drive targeted marketing strategies that align with shopper personas and behaviors.
What’s New: Customer Class & Typology Segments
Customer Class - Identify high-value or frequent shoppers for premium offerings and promotions, or occasional shoppers to incentivize re-engagement.
Customer Typology - Customize campaigns to match each customer type’s unique preferences, whether they’re brand-loyal, price-sensitive, or trend-focused.
Strategic Advantages for Your Campaigns
Precise Activations: Tailor activations that match each customer’s value and preferences, like loyalty rewards for high-value shoppers.
Optimal Timing: Use data-driven insights to schedule activations at peak engagement times for each class and typology.
Effective Product Pairing: Select bundles and cross-sells based on class and typology, enhancing relevance and boosting sales.
These new insights empower you to deliver personalized, high-impact campaigns that drive results by aligning closely with each shopper’s unique profile. Start reaching your audiences where it counts! 🚀