Data sourced in eRetail Audit Marketplace
Types of data integration with Retailers
Data release and data granularity
eRAM data vs other data used by clients
eRetail Audit Marketplace data, when connected to ERP or any other internal BI tool, captures the full data perimeter and is fully accurate and pre-approved by the Retailer.
Google Data Studio solution, which is commonly used, comes with all the Google Analytics (GA) limitations, and Excel export could be subject to filters used to generate it.
Top reasons why the platform data and previously retrieved data from the Retailer do not match:
Completed orders Vs Initiated orders
VAT or undefined VAT in sales
Missing sales
Differently defined categories/segments