Powerful marketing impact analytics at your fingertips
Marketing Impact has been specifically designed to give brands for the first time access to real-time advanced metrics on their activation performance in a completely unified and flawless way.
What was never before possible is now easily accessible to help you realise actual activation impact on a new level.
What's new
What has changed
Same convenience but more power
Direct vs Indirect sales attribution model
Brands using Marketing Impact are in a unique position to know the impact of their activation on direct orders accurately attributed to users clicking the retailer banner.
Our algorithms can attribute only the promoted product sales impacted by the banner and not every sale that happened in the category.
We do this better than anyone on the market, and we are the first to facilitate this level of marketing insight through our model that accurately measures direct sales that are only relevant to the promoted campaign products.