Powerful marketing impact analytics at your fingertips
Marketing Impact is designed to give brands and retailers access to real-time, advanced activation performance metrics across all types of marketing campaigns.
What was previously fragmented, unavailable, or inaccurate is now delivered through a unified, consistent, and highly reliable measurement framework.
Same convenience but more power
Direct vs Indirect sales attribution model
Brands using Marketing Impact gain a unique advantage: they can accurately measure the direct orders generated by users who interacted with their retailer campaigns.
Our algorithms can attribute only the promoted product sales impacted by the banner and not every sale that happened in the category.
We do this better than anyone on the market, and we are the first to facilitate this level of marketing insight through our model that accurately measures direct sales that are only relevant to the promoted campaign products.