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Enhanced Marketing Impact: Elevating Campaign Performance & Sales Insights

Customer knowledge baseProduct Updates2024Q2

Introducing Direct Attribution for Clear Insights into Marketing Activations

We're thrilled to announce a significant update to the Marketing Impact page on the eRetail Audit Marketplace. This update introduces powerful new capabilities designed to transform how brands and retailers manage and optimize their campaigns- all in one place. Here are the key enhancements:

🆕New Capabilities and Enhancements

Direct Attribution Sales Reporting:

Gain precise insights into sales directly attributed to each campaign, including orders, sales value, and units sold.

Detailed Performance Metrics:

Immediate access to metrics like impressions, clicks, and click-through rates (CTR) provides a deeper understanding of campaign engagement and effectiveness.

Simplified Campaign Setup: Automated tracking and reporting eliminate the need for brands to set up campaigns separately, streamlining operations and reducing potential errors.

💡 Why It Matters

Enhanced Campaign Performance:

By integrating direct attribution sales with detailed engagement metrics, brands can optimize marketing strategies more effectively.

Clear ROI:

Direct attribution enables brands to precisely measure the impact of advertising spend on sales and revenue, empowering informed decision-making. Combined with the iROAS (incremental Return on Advertising Spend) metric and incrementality, brands can now know the exact return on their advertising investments.

Efficiency and Accuracy: Automated setup and reporting enhance operational efficiency and accuracy, allowing brands to focus on strategic optimizations.

🎀 What's different

If you're wondering how to find these campaigns, don't worry! These campaigns are automatically created by gathering all necessary information directly from the retailer.

  1. They feature a small distinctive symbol next to their name, indicating that the retailer created and shared the campaign. (Image 1)

  2. These campaigns cannot be edited by either the company or retailer users.

    • The enhanced campaign results experience includes:

    • A breakdown between direct orders and the rest (Image 2)

    • Campaign metrics such as impressions, clicks, CTR, or any other available attribution metric (Image 3)

    • Per product performance and advanced sales metrics directly attributed to the campaign (Image 3)