✨ February Product Updates
This month, our updates focus on smarter campaign management and more confident measurement. The highlight: a major leap forward in understanding the true impact of physical store campaigns with Test vs. Control Store Benchmarking.
✨ Marketing Impact: Test vs. Control Store Benchmarking
Measure the true lift of physical campaigns with confidence, a major step forward in campaign analysis.
What’s new:
Compare Test vs Control stores - See the true impact of campaigns on exposed versus non-exposed stores
Smart Store Matching - Automatically select clean stores as the control group and flag contaminated stores that ran overlapping campaigns
Configure Control Groups - Easily adjust control stores using a dedicated setup popup
Accurate benchmarking - Compare stores fairly using indexed performance against pre-campaign baseline
Measure campaign impact with key metrics:
Campaign Impact - lift during the campaign
Residual Impact - effect that remains after the campaign ends
Net Delta - true incremental growth generated by your media over each period
Flexible analysis - View results by Units or Sales Value; break down by product or total campaign
Track lifecycle states - pending → in progress → post-period locked → fully analyzed
Contextual guidance -Tooltips explain metrics and trends throughout the analysis
The impact:
✅ Big step forward in campaign measurement and confidence
✅ Faster, clearer insights into campaign effectiveness
🔗 Explore Test vs. Control Benchmarking
🔐 Marketing Impact: Broader Campaign Edit Rights
More flexibility — with the right guardrails.
Marketing Impact campaigns are easier to manage across teams while protecting key settings.
What’s new:
All users, including retailer users, can now edit campaigns
For campaigns received from the retailer, edit rights have been updated:
Campaign Settings, Medium Information, and Attribution Details are view-only to protect key information
Step 4: Campaign Benchmark Settings remains editable
Campaigns created via the UI can be fully edited
The impact:
✅ Broader access to campaign management
✅ Clear protection of critical campaign settings
💱 Currency Formatting: Delimiters Aligned with Local Standards
Numbers now display correctly based on local currency.
What’s new:
Thousand and decimal separators are now aligned with local currency standards
Formatting is automatically applied based on the site’s currency
The impact:
✅ Clearer financial readability across markets
✅ More consistent reporting experience globally
🔗 Check How Numbers Now Display in Your Local Currency
🚀 Stay tuned for next month’s updates!
Until then, explore previous releases or share your feedback — it helps shape what’s next.