The importance of availability and the painful side effects of going out-of-stock
Staying in stock has always been a fundamental principle of effective retail execution.
The acceleration of eCommerce is only making things more challenging. With demand skyrocketing and with a plethora of available options just a few clicks away, shopper loyalty to brands is more fragile and difficult to maintain than ever.
The lesson here is that if your product is not available at all times, shoppers will simply move on and put their money on the next available option.
Continue reading to find out how eRetail Content clients that use eRetail Audit Panel to monitor their market share and sales value have created this formula to consistently maintain their availability across retailers.