The last-click attribution model is broken. And we fixed it.
Why?
Because when you spend an "X" amount on your marketing activation and the activation returns an inflated ROAS due to misattributed transactions, you can't make accurate marketing strategy optimizations.
With no access to this information, your marketing strategy becomes everyone's best guess, while the end results can never be fully attributed to your efforts.
The fix
We've developed a model that solves this by giving brands accurate campaign insights in real-time and with metrics never before available at this level.
Direct vs Indirect sales
Measure the actual impact on sales value from your activation.
Out of the total orders that include both directly attributed orders from your campaign interactions but also indirectly attributed sales that may have been influenced by your campaign but bought a relevant product.
Accurate Campaign Metrics
Your known metrics now accurately measured for your activations on the retailer.