The last-click attribution model is broken. And we fixed it.
Why?
Because when you spend an "X" amount on your marketing activation and the retailer banner returns an inflated ROAS due to misattributed transactions, you can't make accurate marketing strategy optimisations.
With no access to this information, your marketing strategy becomes everyone's best guess, while the end results can never be fully attributed to your efforts.
The fix
We've developed a model that solves this by giving brands accurate banner campaign insights in real-time and with metrics never before available at this level.
Direct vs Indirect sales
Measure the actual impact on sales value from your activation.
Out of the total orders that include both directly attributed orders from your banner clicks but also indirectly attributed sales that may have been influenced by your campaign but bought a relevant product.
Accurate Banner Metrics
Your known metrics now accurately measured for your banner activations on the retailer.