How to build the fundamentals of an ideal product page

Getting the fundamentals right the first time

It's really important to create and maintain your product pages with the correct foundations.

Basic Content

Title: Use commercial titles that clearly describe your product

Suggested title order:

1. Brand name

2. Product line (if any)

3. Product name

4. Type

5. Pack Count

Primary Image:

• Make sure to use the front side of the product for a primary image

• Use a high-quality product image

• Don't use images that contain confusing additional objects

• Your product should fill 85% or more of the image frame

• Use pure white background for your product images

Product Description: An effective product description should be well documented and focused on the product features, benefits and highlights.

Appeal to your shopper's imagination with stories including keywords that represent your brand and your values.