How to create unique customer experiences

Building the ideal product page across your product lines and your retailers begins with laying solid foundations that we discussed in the "How to build the ideal product page" guide.

Here we will discuss how to enhance those product pages to create unique customer experiences that define your brand on the eCommerce channel.

Boost your turnover with enriched content

Rich Content

Secondary images:

• Make sure your product images contain realistic colours and smooth edges

• Use images that show the product from multiple angles

• Use large lifelike images. Don't just show the product, show it in context. Let your customers imagine using it

Pack Shot: Let your customers know not the image of your product but also how the packaging of the product looks like

Features & Benefits: Highlight the most important features and benefits of your products. E.g. vegan, gluten-free, SPF, recycled materials, and vitamins

Ingredients: Share your ingredients list with your consumers

Nutritional Value: Add your nutritional values or your nutritional table per product

Instructions: Share use cases, tips and product warnings with your shoppers to avoid misconceptions

Videos: level up your product pages with branded videos. Give your shoppers real insights on how it is to really use your products.