🛍️ Identify which products to promote
Identifying high-potential products is crucial for maximizing the impact of your retail media campaigns. Using data-driven insights, brands can reduce risks and focus on products that are most likely to drive incremental sales.
Here are 9 techniques you can use to identify the optimal products to promote.
Product Promotion Strategy | Description | How to find the best product to promote based on data |
Underperforming Products in the Category | Boost visibility for products with lower sales in high-traffic categories. | Use Sales Pulse > Matrix Section, filter by Sales Performance by Product, and sort by Sales Value to identify underperforming items. Check the Category Evolution Gap for sales gaps. Filter by category to assess specific performance. |
Newly Launched Products | Drive awareness and sales for new products struggling to gain visibility. | Use Sales Pulse > New Product Launches dynamic segment. Apply filters to find newly launched products needing visibility and promote them to target demographics. |
Hero Products | Maintain and protect the visibility of top-performing, high-revenue products. | Use Sales Pulse > Matrix Section, filter by Sales Performance by Product, and sort by Sales Value. Identify bestsellers and check for declining trends in previous periods. |
High-Performing Products vs. Index | Promote products exceeding sales benchmarks to maximize ROI. | Use Sales Pulse > Matrix Section, filter by Sales Performance by Product, and sort by Sales Value. Identify top performers (green highlights) in the Category Evolution Gap. |
Low Organic Rank | Increase visibility for products that rank poorly in organic search results. | Use Browsing Experience, filter by product, and identify pages with low Share of Assortment (<5%). Use paid search ads to improve visibility. |
High Conversion Rate | Highlight high-converting products to maximize sales and ROI. | Use Sales Pulse > Matrix Section, group by Brand/Product, and check the Buy Rate compared to the category average. Prioritize high-performing products. |
Similar to Top Sellers in the Category | Promote products similar to category leaders to capture shoppers seeking alternatives. | Use Sales Pulse, select a category, and compare product attributes (e.g., purpose, size) with top sellers. Highlight competitive alternatives through targeted campaigns. |
Missed Cross-Sells | Capture opportunities for complementary purchases often missed in basket data. | Use Customer Intelligence > Missed Cross-Sells. Identify categories where your products missed synergy with complementary items or competing products. |
Bundle Opportunities | Encourage larger purchases by promoting strategic product pairings or seasonal bundles. | Use Customer Intelligence > Bundle Opportunities. Identify frequently bought-together products and promote them in bundles across key touchpoints like category and PDPs. |