Marketing activations customizable reporting to highlight impact

Not all campaigns serve the same purpose. With our latest update, you can now customize your reporting view by highlighting key metrics and removing unnecessary ones—tailored per retailer’s medium.

🔹 Want to measure awareness & engagement? Focus on visibility.
🔹 Need to track revenue & efficiency? Optimize for ROAS and sales.
🔹 Work with multiple retailers? Adjust metrics per medium for cleaner, more meaningful insights.

🔍 Use Case 1: Optimizing for Awareness & Engagement

When your goal is to increase product exposure and customer interaction, focus on visibility and engagement metrics.

✅ Recommended Settings

Highlight:
✔ Top5 Visibility Score – See if your products appear in the most visible placements.
✔ Impressions & Clicks – Measure how many users see and interact with your ads.
✔ Engagement – Track deeper interactions like how many people viewed the promoted product's product page.

Hide:
❌ ROAS & Direct Sales Metrics – Sales aren't the focus here, so remove them to reduce clutter.

📌 Best for: Display banners, video ads, awareness-driven campaigns

💰 Use Case 2: Driving Sales & Maximizing ROAS

When your goal is sales growth and ad efficiency, prioritize revenue-based metrics.

✅ Recommended Settings

Highlight:
✔ Sales Value & Orders – Track direct sales impact.
✔ ROAS (Return on Ad Spend) – Ensure your campaign is profitable.
✔ Units Sold – See how many products were purchased.

Hide:
❌ Average Position & Visibility Scores – These are less relevant if conversion is your main goal.

📌 Best for: Sponsored products, performance-driven campaigns