🚀 All Campaigns Overview: Total Performance at a Glance! 📊
📢 What's New?
Now, you can instantly see the total performance of all your campaigns in Marketing Impact! With this enhancement, we’ve introduced a new totals line in campaign performance tables, making it easier than ever to:
✅ View key performance metrics at a glance. ✅ Analyze aggregated campaign performance. ✅ Identify trends and anomalies effortlessly. ✅ Export reports with total values included.
💡 Why It Matters
📈 Faster Analysis – No need to manually sum up individual campaign results. Instantly access aggregated insights for sales, ad efficiency, engagement, and product performance.
📊 Smarter Decision-Making – Identify high-performing campaigns and areas needing improvement with clear, totalized data for specific categories of interest.
📤 Seamless Reporting – Export reports with total values included to easily share insights with stakeholders.
📊 What’s Included?
The totals row provides combined values or weighted averages for the most critical campaign metrics:
💰 Sales & Orders
Sales Value & Evolution
Orders & Evolution
Units & Evolution
Incremental Sales Value & % of total Sales Value
📢 Ad Efficiency
ROAS (Return on Ad Spend) & iROAS (Incremental Return on Ad Spend)
Impressions, Clicks, CTR
CPC, CPM, Campaign Cost
📈 Engagement & Visibility
Engagement & Evolution
Product position & Evolution
Top 5 Visibility Score & Evolution
🛍️ Product Performance
Average Product Position & Evolution
📤 Exporting Your Data
The totals line is also included in exported report, allowing for quick sharing and deeper offline analysis.
🧮 How Are Totals Calculated?
Summed Metrics: Sales Value, Orders, Impressions, Clicks, Engagement, etc.
Weighted Averages: ROAS, iROAS, CTR, CPC, CPM, Incremental Sales %, etc.
Averages: Average Product Position, Visibility Score, etc.
🎯 Pro Tip
Use the new totals line to: ✅ Compare total campaign performance over time. ✅ Spot trends and make faster, data-driven decisions. ✅ Present clearer insights to stakeholders with one glance.
🚀 Start using the All Campaigns Overview – Total Performance today and make smarter, faster decisions with complete visibility into your campaign impact!