We’ve added Increamentality on Marketing Impact! Move beyond last-click attribution and discover the true impact of your marketing efforts.
eRetail Audit Marketplace’s Marketing Impact is receiving a significant update with Estimated Incremental Revenue reporting on campaign results.
In other words, incrementality uses heavy machine learning and AI to predict the baseline revenue that your company/brand would have generated and helps paint a much better picture of the revenue that could be attributed to your marketing investments.
What's the Problem with ROAS?
Although ROAS is an extremely popular metric among marketers and brands, its weight towards understanding the actual impact of your investment on activation is subpar.
But that’s not entirely a true statement, right? Even if, as a brand/ marketer, you didn’t run that one activation, you’d probably have some baseline revenue during that period. Solution