🚀 New Metrics for Campaign Performance Analysis: Top 5 Visibility Score & Average Position
We're excited to introduce two powerful new metrics in Marketing Impact to help you assess the effectiveness of your campaigns and fine-tune your strategy! 🎯
🆕 1. Top5 Visibility Score
What It Does:
Measures how well a product gained premium visibility during a campaign by appearing in the top 5 positions (1-5).
How It’s Calculated:
The Top5 Visibility Score is calculated daily by factoring in the product's position before the campaign (organic) and during the campaign (sponsored), along with the ad impressions and category pageviews where the product was displayed.
Scores are normalized to represent the visibility impact for both the running and compare periods of the product shown in the first 5 positions (score 100%).
Why It Matters:
A higher score means your campaign's promoted products got extra visibility attracting more customer attention, due to the campaign.
Highlights your campaign’s efficiency in improving product presence in key positions.
🆕 2. Average Position & Its Evolution
What It Does:
Tracks the average position of a product in category listings for both the campaign period (sponsored) and the compare period (organic).
Reports the evolution: Sponsored Position (Running) - Organic Position (Compare).
Why It Matters:
Helps you understand how your campaign influenced product ranking compared to its organic performance.
A positive evolution value (e.g., +2) is better, as it shows the product achieved a higher position (closer to 1) during the campaign.
🔎 Where You’ll Find These Metrics:
New Cards in Campaign Overview
Top 5 Visibility Score (Running vs. Compare Period).
Average Position (Running vs. Compare Period).
Includes their evolution metrics for deeper insights.
Enhanced “Additional Attribution Metrics” Table
Both new metrics and evolutions are reported here.
Exports
Available in campaign performance reports for further analysis.
🎯 How to Use These Metrics
Evaluate Campaign Effectiveness: Understand the direct impact of your campaigns on product visibility and ranking.
Optimize Future Campaigns: Identify products or strategies that deliver the best results and refine them for future promotions.
Track Competitor Edge: Use evolution metrics to benchmark against your competition and improve your positioning.
💡 Available For
Sponsored product campaign types.
All plans, as long as position data is available for the retailer.
📝 Pro Tip:
Start with a high-level overview in the campaign dashboard, then drill down into the Additional Attribution Metrics table for detailed insights into performance trends and opportunities for improvement.
Ready to boost your campaign analysis? Dive into these new metrics today! 🚀