New product launches and product lines
Trend Analysis
If you just released a new product line or launched a new product and you want to measure its effect in your category you can very easily do that by:
Marketing channels and basket penetration
To complete your analysis you can benefit from unique insights to understand how your evolution of sales developed through your marketing channels and understand your audience and competition better.
Marketing channels:
Which channels contributed most to your evolution of sales
Measure the effectiveness of activations at each channel
Basket Analytics:
Understand how many of your total baskets contained your new product?
What is the average basket size containing your product?
How many products on average populate baskets with your new product?