✨ Q2 Product Updates – eRetail Audit Marketplace
This quarter, we focused on faster exports, more accurate segment calculations, and smarter, filter-aware dashboards. Plus, we’ve started redesigning the Products page to make it more valuable for all users.
📤 Exports in Sales Pulse: Faster and Smarter
Export the data you need — without the wait.
We’ve split the export functionality so users can choose between quick, aggregated exports or full detailed exports.
What’s new:
Quick Export (Aggregated Only)
Includes Tabs 1 and 2
Delivery: Near-instantaneous
Dropdown label: “Quick Export (Aggregated Only)”
Full Export (Detailed + Aggregated)
Includes all tabs (full detailed export)
Delivery: Slower (optional)
Dropdown label: “Full Export (Detailed + Aggregated)”
The impact:
✅ Export the exact data you see in the table
✅ Faster delivery for quick insights
⏱️ New Launches Segment: Instant Recalculation
Edit “new launches” days and see results immediately — no overnight wait.
What’s improved:
Segments now recalculate almost instantly when threshold days are edited
Eliminates the lag between expectation and results
The impact:
✅ Immediate reflection of new launch rules
✅ More efficient workflow
🔗 Edit New Launch Days & See Instant Results
📊 Sales Pulse Graph: Filter-Aware Campaigns
Campaigns now respect your filters — see only what’s relevant.
What’s improved:
Graphs display campaigns based on applied filters:
Brand selected → campaigns for that brand/products
Category selected → campaigns for that category/products
Product selected → campaigns for that product, its category, and brand
Category + Brand → campaigns relevant to both
Always respects the selected date range
Why this matters:
✅ Easier identification of campaigns impacting sales
✅ Cleaner, more actionable dashboards
🔗 View Filtered Campaigns in Sales Pulse
🧩 Products Page Redesign – Part 1
See all products, segments, and masking info — with better control and exports.
What’s live:
View all products, including competing ones
Masked products are clearly indicated
Table shows all existing columns plus a new “Segments” column
Favorites functionality removed
Why this matters:
✅ MAIN accounts can now see products they couldn’t before
✅ More actionable insights
🔗 Explore the New Products Page
👥Marketing Impact: Customer Insights
Customer-level insights to understand demographics and new-to-brand performance.
What’s live:
Customer Profile card: shows dominant age group & gender
New-to-Brand card: shows % of customers purchasing a brand for the first time (12-month lookback)
Why this matters:
✅ Enables analysis of customer demographics and acquisition
✅ Provides unique insights not available in standard Retail Media reports
🔗 View Customer Insights in Marketing Impact
🧩Sales Drivers: Customer Audiences as Dimensions
Analyze performance on Sales Value Decomposition using customer-based audiences
New dimensions added:
Customer Class
Customer Typology
Why this matters:
✅ Deeper audience understanding
✅ Better targeting and performance analysis
🔗 Explore customer dimensions on Sales Drivers
📋 Marketing Impact Table & Exports: Redesigned for Clarity
The Campaign table and exports have been fully updated for better readability, context, and export-ready data.
What’s live:
Redesigned Campaign column: larger, bold, easier to read
Updated status colors: 🟢 Running, 🔵 Completed, 🟠 Planned
Table header/footer bold and left-aligned
“New Campaign” button de-emphasized
Cleaned up metrics: unnecessary columns removed
Exports now include full Campaign context by default
Why this matters:
✅ Easier to read and understand campaign info at a glance
✅ Highlights key details while reducing clutter
🔗 Explore the redesigned table
📈 Marketing Impact: Clearer Metrics & Benchmarking
Campaign performance metrics are now easier to interpret and more actionable.
What’s live:
ROAS & iROAS: displayed as absolute values instead of percentages
Overview cards: now include CTR for a complete view of campaign engagement
Sales Value Evolution Benchmark: updated to report rest of market instead of total market
Why this matters:
✅ Quick insight into engagement across campaigns
✅ Benchmarks now reflect realistic, incremental performance
🔗 Explore updated Marketing Impact metrics and benchmarks
🧺 Basket Intelligence: Missed Cross-Sells
See which of your own products are missing in combinations, beyond competitors.
What’s live:
For any category, shows penetration of your own brand alongside competitors
Helps identify missed cross-sell potential within your own portfolio
Why this matters:
✅ Understand where your brand could increase presence in combinations
✅ Identify cross-sell opportunities not captured by competitor analysis
🔗 Explore Missed Cross-Sells in Basket Intelligence
🚀 Stay tuned for next quarter’s updates!
Until then, explore previous releases or share your feedback — it helps shape what’s next.