✨ Q4 Product Updates - eRetail Audit Marketplace
This quarter, we focused on helping you trust your data, act faster, and make smarter decisions. Every improvement below makes reporting clearer, more accurate, and easier to act on—so you can spend less time digging and more time growing your business.
📦 Product Availability Export: Enhancements
Exports that finally match what you see in the app.
What’s new:
New columns added:
OOS Rate
Days Out of Stock
Last Available Date
Metrics now reflect omnichannel source-level data
Export respects applied filters and selected subsources
Rows may appear based on availability during the selected period, not only the end date
The impact:
✅ Better alignment between exports and in-app views
✅ Clearer availability analysis
👥 Sales Pulse: Customer Audience Filters (Age & Gender)
Understand who’s buying — not just what’s selling.
What’s new:
New Customer Analysis filters for Age and Gender
Multi-filter support without conflicts
Filters apply consistently across Product Details and Category Share & Competition
Clickable chart/table values for quick filtering
Custom naming supported via site settings
The impact:
✅ More targeted performance analysis
✅ Better decision-making based on audience behavior
🔗 Explore Customer Audience Filters
🛍️ Products Page: Last Sold Date Export
Focus on products that actually move.
What’s new:
New export column: Last Sold On (MM.YYYY format)
Sorting updated to show most recently sold products first
The impact:
✅ More actionable exports
✅ Easier assortment and segment analysis
📊 Marketing Impact: Hide Baseline Sales When No Incrementality
No uplift? No confusion.
What’s new:
When Baseline ≥ Actual Sales, Sales Value Breakdown is hidden
Replaced with a clear explanatory message
Section renamed to Analysis Summary
Currency symbols now display correctly for zero values
The impact:
✅ Prevents misinterpretation
✅ Clearer campaign conclusions
🔗 View Incrementality Analysis
🛠️ Marketing Impact: Improved Comparison Period Editing
Edit faster, stay in flow.
What’s new:
New Edit button directly in the campaign view
Updated tooltips guiding users to comparison period settings
Improved navigation with a clear “Back to results” flow
New campaigns default to same period last year (from 22/10/2025)
Standardized date picker added to Edit Campaign flow
The impact:
✅ Reduced friction
✅ Faster campaign adjustments
✅ Smoother analysis experience
🔗 Choose the comparison period that suits your analysis
🔍 Browsing Experience: Search Added
Find what you need — instantly.
What’s new:
Keyword and page-title search
Partial word matching
Search also filters export results
The impact:
✅ Faster navigation
✅ Less time hunting, more time analyzing
⚡ Marketing Impact: Faster Campaign Results Loading
No more waiting.
What’s new:
Time-outs eliminated
Overall loading performance improved
The impact:
✅ Smoother analysis
✅ More reliable campaign insights
🔗See your campaign results faster
🧹 Across the App: Deprecated Screens Cleanup
Less clutter, clearer navigation.
What’s new:
Request Management tab fully removed
Marketplace tab removed; content moved under Account Settings
Partners view simplified to My Partners only
The impact:
✅ Cleaner UI
✅ Reduced confusion
✅ Easier navigation
📈 Dashboard: Category Evolution Gap Display
Visibility even without competitive data.
What’s new:
Category Evolution Gap displayed instead of Category Share when competitive data is unavailable
The impact:
✅ Better dashboard actionability
✅ Improved experience for Grow & Partner users
🔗 View the Category Performance Table
🛠️ Segments: UX Improvements
Small fixes, smoother workflows.
What’s new:
“Load more” no longer scrolls users to the top
Search can be easily undone when no results are found
The impact:
✅ Faster segment creation
✅ Less friction during exploration
💰 Marketing Impact: Daily Cost Metric Updates
More accurate cost tracking.
What’s new:
Campaign costs update daily when received
All dependent metrics recalculate automatically
The impact:
✅ More reliable performance metrics
✅ Better cost-to-impact analysis
🔗Check the updated cost metric
📈 Marketing Impact: Avg. Item Price & Avg. Order Spend Charts
Numbers you can trust.
What’s new:
Fixed inconsistencies in comparison period diagrams
The impact:
✅ Accurate visuals
✅ Better decision-making
🚀 Stay tuned for next month’s updates!
Until then, explore previous releases or share your feedback — it helps shape what’s next.