Sales Decomposition - Use Cases

This guide provides a foundational set of 10 common use cases to initiate your journey into the world of Sales Decomposition.

By leveraging these suggested options, you can unlock valuable insights within your sales data, enabling you to make well-informed decisions and enhance your business's performance.

💡 #1: Your New Launches

Question: How much did new products contribute to your growth, and which ones were the top contributors?

Analysed Dimensions: Grand Total: All my Products selected → Segments: New Launches segment selected → Products

💡 #2: Your Top Category Drivers

Business Question: Which products were responsible for driving sales in your top-performing category?

Analysed Dimensions: Grand Total: All my Product selected → Categories: Category with highest absolute contribution selected → Products

💡 #3: Competitors Top Category Drivers

Question: Which products were responsible for driving sales in the rest of the market’s top-performing category?

Analysed Dimensions: Grand Total: Rest of Market selected → Categories: Category with highest absolute contribution selected → Products

💡 #4: Your Category Impact

Question: Which categories had the largest impact on your overall performance?

Analysed Dimensions: Grand Total: All my Products selected → Categories

💡 #5: Competitors’ Category Impact

Question: Which categories had the largest impact on competitors’ performance?

Analysed Dimensions: Grand Total: Rest of Market selected → Categories

💡 #6: Your Hero Brands

Question: Which brands had the largest impact on your overall performance?

Analysed Dimensions: Grand Total: All my Products selected → Brands

💡 #7: Competitors’ Hero Brands

Question: Which brands had the largest impact on competitors' performance?

Analysed Dimensions: Grand Total: Rest of Market selected → Brands

💡 #8: You versus the Rest

Question: What was your impact compared to the competition on the top category of interest?

Analysed Dimensions: Categories: Category with highest positive contribution selected → Grand Total

💡 #9: New vs Returning

Question: Did new or returning customers impact your performance the most?

Analysed Dimensions: Customer Type: Sorted by Highest Absolute Contribution

💡 #10: New Audience Favourites

Question: Which products were responsible for driving sales to new customers?

Analysed Dimensions: Customer Type: New Customers selected → Products

💡 #11: Hero Brands in New Customers

Question: Which brand the new customers bought contributed the most to your top category's performance?

Analysed Dimensions: Category → Customer Type (New) → Brand