Benchmark the Evolution of Brands & Products Across Categories
We're happy to introduce a new metric – the Category Evolution Gap – designed to enhance your understanding of your brand/product's growth in comparison to the overall evolution of the categories to which they belong.
🔍 Problem and Solution:
Problem
How easily can someone understand how impactful its brand's increase in sales value is? What happens when the category is not available to the brands? Well, it's not always obvious to understand if you grow along the category or not...
Solution
To fix this slight inconvenience, we designed Category Evolution Gap which acts as an indicator and benchmarks the evolution of a brand/product against the total evolution of the categories to which they belong 👉 the Category Evolution Gap.
Key benefits
Understand with a glimpse of an eye what's your brand's/product's evolution compared to the category's.
This metric provides brand insights about their competition or the total category while protecting the retailer's business decisions.