Unlock the Power of Customer Class & Typology in Sales Pulse 🚀
Gain deeper insights into shopper behavior with enhanced filtering and reporting capabilities!
Now available in Sales Pulse, the addition of Customer Class and Customer Typology as filters and dimensions empowers you to explore performance metrics with unprecedented precision.
What's New:
🔍 Enhanced Filtering Options
Filter by Customer Class: Segment data by high-value, frequent, or occasional shoppers to refine your analysis and target your strategies.
Filter by Customer Typology: Understand trends across shopper personas like loyalists, budget-conscious buyers, or trendsetters.
📊 Dimensioning with Customer Insights
Aggregate Data by Class or Typology: View metrics grouped by audience type, offering a more granular look into shopper behaviors.
✨ Redesigned Filtering Experience
Seamless Multi-Filter Selection: Combine multiple filters without interference (e.g., “Face cream” category + “Frequent shoppers” = precise insights).
Smart Availability: Filters and dimensions appear only for baskets containing corresponding data, ensuring accurate analysis.
Strategic Advantages:
🎯 Precision-Driven Insights
Tailor sales strategies to each shopper type:
Upsell premium products to high-value customers.
Offer personalized incentives to occasional buyers.
📈 Data-Driven Decisions
Pinpoint key drivers of performance.
Identify growth opportunities based on shopper behavior.
How It Works:
Extra Filters: Activated from the retailer nd available for Partner Plans only.
Metrics Filtering: Only data relevant to selected audiences is displayed, ensuring focused insights.
Export Options:
Aggregated Export: Summarized view of key metrics.
Detailed Export: Granular breakdown by customer class and typology.
Examples of Customer Class & Typology Segments:
Customer Class: Promising, Loyal, Disengaged, Occasional shoppers.
Customer Typology: Premium shoppers, price sensitive, value for money.
Start leveraging these powerful insights in Sales Pulse to drive precision in every decision. Align your sales strategies with real shopper behaviors and maximize your results! 🌟