The eRetail Audit Marketplace Glossary

Term	Definition
All Relevant Baskets	The total number of baskets containing at least one product belonging to the categories of interest for a company/brand.
Appeared in first 5 positions	The percentage of positions the products of a company/brand selected has out of the top 5 products listed on a category page.
Attention (Product Status)	This product is trending down by recording a pageviews & buy rate decrease of at least 20%.
Average Buy Rate	The average daily buy rates within the selected time period.
Average Buy Rate Index	The average of daily buy rates for this category/brand/SKU within the selected time period compared to the total average Buy Rate within this retailer.
Average Item Price	The average item price sold within this retailer.
Average Item Price Index	The average price sold of this category/brand/SKU compared to the total average price across the retailer's products.
Average Order Spend	The number of orders divided by the total number of pageviews for this category/brand/SKU. Please note that the buy rate is calculated from web orders only, which are a subset of total orders.
Average Order Spend Index	The average value of the selected category/brand/SKU included in an order compared with the total average spend within this retailer.
Average Order Units	The average number of units of the total order including products of the specific category/brand/SKU.
Average Order Units Index	The average number of units of an order including this category/brand/SKU compared to the total average order units across the retailer.
Average Order Value	The average value of the total order including products of the specific category/brand/SKU.
Average Order Value Index	The average value of an order including this category/brand/SKU compared to the total average order value across the retailer.
Average Position Rank	The position the product held in the retailer for the selected timeframe.
Average Spend	The average value of the selected category/brand/SKU included in an order.
Average Spend Index	The average value of the selected category/brand/SKU included in an order compared with the total average spend within this retailer.
Average Units	The average units of the selected category/brand/SKU included in an order.
Average Units Index	The average number of units of an order including this category/brand/SKU compared to the total average order units across the retailer.
Banner Clicks	Sum of times the banner of the retailer’s internal promotion has been clicked.
Banner Views	Sum of times the banner of the retailer’s internal promotion has been viewed.
Basket Penetration	The percentage of baskets containing at least one product of a company/brand out of the total relevant baskets.
Baskets (with my brands)	The total number of baskets containing at least one product the company/brand selected.
Branded Keywords	The search terms that refer to a brand.
Brands	The different brands consisting a company (manufacturer).
Buy Rate	The number of orders divided by the total number of pageviews for this category/brand/SKU. Please note that the buy rate is calculated from web orders only, which are a subset of total orders.
Buy Rate Index	The Buy Rate of this category/brand/SKU compared to the total Buy Rate within this retailer. Please note that the buy rate is calculated from web orders only, which are a subset of total orders.
Campaign Cost	The amount of money companies paid for the promotion of the campaign.
Campaign Depth	The products promoted during this campaign. Users can select among: Category & Brand, Brand, Product.
Campaign Medium	The medium on which the activation took place. Mediums are: Newsletters, Social Media, Paid Search Ads, Banners, On-Site Paid Ranking, Free Samples, On-shelf Tag, PDP Optimization, Coupons, Offline. You can check this guide for more information on campaign mediums: https://help.convertgroup.com/kb/guide/en/understanding-multiple-campaign-mediums-ErUHEZx2kv/Steps/2532276
Category	The last-level category in the retailer an SKU belongs to.
Category Pageviews	The number of times this category page was seen or the category page of this brand/SKU was seen.
Category Sales Value	The sum of sales value of the category.
Category Share (on first page SKU)	The sum of sales value of the specific SKU out of the total sum of sales value of all products that appear in the first page results.
Category Share (in total sales value)	The category share in sales value of the company/brand selected.
Conversion	Sum of orders for the products featured in the campaign.
CTR	Click Through Rate. The number of clicks that an ad receives divided by the number of times the ad is shown.
Customer Penetration	The percentage of total number of customers that bought at least one product of a company/brand out of the total number of relevant to that company/brand customers. Relevant customers are those that made a purchase containing at least one product of the categories of interest for a given company.
Day & Hour	The number of transactions customers made on a specific day & hour for the selected time period.
Direct Navigation pageviews	The sum of pageviews of the pages users viewed navigating the site.
Direct Orders	Sum of orders deriving from users that had their last click on the banner of the retailer’s internal promotion.
Engagement	Sum of product pageviews deriving from the campaign's targeted link.
Exposure	Sum of pageviews of the campaign's placement targeting.
High Seller (Product status)	A product ranks high in the top 10% in sales.
Indirect Orders	Sum of orders deriving from users purchasing products featured in the campaign.
Internal Promotions	Internal promotion is the unique name used by the retailer to track a marketing activation. Internal promotions enable us to report direct metrics like banner views, clicks & orders.
Lapsed Customers	The count of customers that have made purchases during the compared period & haven't in the current period.
Low Seller (Product status)	A product ranks high in the bottom 10% in sales.
Marketing Channels	The channels from which the traffic results derive.
Masked Brand	A specific competitive brand whose name has been masked to comply with the regulations stated.
Masked Product	A specific competitive product whose name has been masked to comply with the regulations stated.
New Customers	The count of customers that haven’t made purchases during the compared period & bought in the current period.
Omnichannel source	The source from which the purchase was made. That can be: eshop, physical store, mobile app, or a third-party source.
Opportunity (Product status)	This product is trending up by recording a pageviews increase of at least 20%.
Unique Orders	The number of unique orders completed
Orders	The number of orders completed.
Orders MS	The frequency with which a category/brand/SKU can be found in order.
Outcome	Sum of sales value for the products featured in the campaign.
Pageviews	The number of times a category/brand/SKU was seen. The sum of Product & Category pageviews.
Placement Targeting	The page URLs on which the banner has been placed during the campaign's duration.
Product Name	The name of the SKU as defined by the retailer.
Product Pageviews	The number of times the SKU pages of this category/brand were seen or this single SKU's page was seen.
Products	The specific SKUs a retailer sells.
Return (ROAS)	Return on ad spend (ROAS) refers to the amount of revenue that is earned for every dollar spent on a campaign.
Returning Customers	The count of customers that have made purchases during the compared period & haven't in the current period.
Sales Value	The sum of sales value. Sales value currency and if VAT. is included depends on the retailer.
Sales Value (from direct orders)	Sum of sales value deriving from users that had their last click on the banner of the retailer’s internal promotion and bought a product featured in the campaign.
Sales Value (from indirect orders)	Sum of sales value deriving from users purchasing products featured in the campaign. The customers might or not clicked the banner promoted on the retailer.
Sales Value MS	The Market Share for the selected category/brand/SKU based on the total sales value depending on the filters selected.
Search result pageviews	The sum of pageviews of the search results pages users viewed while searching for a term in the site.
Search Terms	The specific keyword or phrase the users search in the retailer's search engine when trying to find something specific.
Search Volume	The total number of times the search term has been searched in the retailer for the selected timeframe.
Segments	A custom group of products meeting specific criteria for a company to monitor.
Share of Assortment on the first page	The percentage of products of a company/brand selected out of the total products listed on a category page.
Starred Products	Specific SKUs a company has characterized as favorites.
Total Categories	All the categories of interest of a company.
Units	The number of items purchased.
Units MS	The Market Share for the selected category/brand/SKU is based on the total units depending on the filters selected.