Trend Analysis is the ultimate screen to analyze in depth a specific Category, Company, Brand, Product Line or SKU, by combining metrics and comparing their evolution over time via a trendline chart, while it also provides Marketing & Basket Analytics.
Useful Trend Analysis Tips [follow the numbers in images]
Extra Tip: By combining the information from tips #4 and #5 you can find the average units of the selected dimension per basket. Divide the units of the specific dimension (e.g. brand) with the total baskets including it, and you will find out whether the consumer tends to stock the specific brand by buying more than 1 units per order. Similarly you can find the average spent of the consumer per basket (total sales value/baskets).
