Why you should understand your Shopper Profiles
Shopper Profiles allow you to develop a better understanding of how consumer shop your products and brands through purchasing behaviour to create targeted and well-defined marketing activations to serve your audience.
How we help you achieve this:
Based on their Basket Profile understand their spending
Based on their purchased products and categories we can understand their shopping mission.
Which are the key components we are trying to measure when defining a shopper profile?