What are Activation Groups?

When you run multiple campaigns around the same products or brand, analyzing them separately can be misleading - the same product sales get counted multiple times across campaigns.

Activation Groups solve this by bringing related campaigns together in one place, giving you a single, accurate view of their combined performance.

• Groups are created automatically based on data from your retailer - you don't need to set anything up

• Each group has a running period that spans from the earliest campaign start to the latest campaign end date across all campaigns inside

  • Example: You have three campaigns in a group:

    • Campaign A – runs 10–15 Mar

    • Campaign B – runs 5–20 Mar

    • Campaign C – runs 1–7 Mar

    → Group running period = 1–20 Mar