Can I track the performance of my newsletter and social media campaigns through eRetail Audit Marketplace?
Currently, eRetail Audit Marketplace primarily supports tracking for Banner activations. While direct attribution metrics for newsletter and social media campaigns are not available at the moment, we are actively working to expand our capabilities to include these campaign types in the future.
In the meantime, we recognize the critical importance of measuring the effectiveness of all marketing campaigns. For all campaign types, we offer a consistent approach to measuring impact through our incrementality feature.
Incrementality Feature: Understanding iROAS
Our incrementality feature addresses the challenge of incomplete tracking by considering the total period of campaign performance. By understanding Incremental Return on Ad Spend (iROAS), you can:
Measure how much of your actual growth can be attributed to your marketing efforts.
Make necessary adjustments to your marketing strategy to enhance areas that bring more growth to your business.
Adjust your marketing spend to channels that bring you more growth.
Other Ways to Gain a Fuller View of Your Campaign's Impact:
Comparison with Past Periods: Assess how well your campaign is doing by looking at historical data. Keep an eye on those sales peaks, especially during campaign periods.
Comparison with Average Performance: Evaluate your campaign's success by comparing it with the average performance of all your campaigns. Is it standing out or blending in?
Monitor Competition Benchmark:
Category Index: Check out how your brand measures up against the competition in the categories connected to your campaign. It's like your brand's report card in those specific areas.
Brand Index: Dive deeper into the competition scene. Analyze how the top brands in your focus categories are evolving. Track their growth or reduction during the current period and compare it to the defined period set when the campaign kicked off.
We are committed to enhancing our platform, and future updates will include new campaign types. Stay tuned for these improvements!