Εxploration is the screen including all raw information where we can drill down up to an SKU level, with a list of available metrics regarding Sell-out data, Market Shares, Promo, Price & Discounts .
You can analyze pretty much anything anything from this screen's data. We gathered 11 Useful Exploration Tips to help you get started! [follow the numbers in images]
On the datepicker , after having selected the period for which you want to see the data, you can activate the Compare to
By clicking on Filters
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The Dimension Available Dimensions: Category, Company, Brand, Product Line or SKU.
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In Filter By Available Filters: Company, Brand, Product Line or Category.
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In the Metrics Available Metrics: Sales Value, Sales Value MS, Units, Units MS, Volume, Volume MS, Avg. Price, Avg. Discount, Promo Packs Value%, Bundle Packs Value%.
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The Exploration Chart
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The chart is available in daily, weekly and monthly data granularity which you can easily download in Excel by clicking the button on the right.
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Click on the checkboxes to display in the chart, the corresponding lines from the table. This way, you can easily compare brands, SKUs and categories with one another. The maximum number of lines you can select is five and in order to remove one you can just deselect the checkbox.
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You can use the results of the table either by clicking on Copy or by downloading them in CSV or Excel.
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The table’s results are by default 10 rows. In the Show
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Last but not least! Regardless of the selected dimension, if you want to dig deeper and make a deep dive analysis in Marketing & Basket Analytics, you can do so by clicking on the icon placed to the right of the result (of each row). This will automatically transfer you to the Trend Analysis screen .
