What are Segments?
Segments are collections of multiple products, categories or brands.
You can create segments to define, monitor and compare products, categories or brands easier and more effectively.
Our team can help you determine and create segments that you're interested in tracking.
Some commonly suggested segment setups include:
High-margin SKUs
Innovation SKUs
Seasonal products
New launches (auto-updated segments)
Portfolio segmentation based on pageviews and buy-rate
Custom categories (consist of multiple retailer categories that create a better overview of categories you regularly track and align with your internal terminology)