Marketing Impact: If we have multiple campaigns regarding the same products or categories how do we know which one was responsible for the results?
Currently, if 2 or more campaigns happen simultaneously and target the same product or category, we do not have a way to separate results on growth and sales.
This is due to the way we calculate campaign performance using sales data. However, metrics such as CTR, impressions, and direct sales are attributed to specific activations, which helps in assessing the performance uplift of individual campaigns.