Marketing Impact: If we have multiple campaigns regarding the same products or categories how do we know which one was responsible for the results?
Currently, if 2 or more activations happen simultaneously and target the same product or category, we do not have a way to separate results on growth and sales.
This is due to the way we calculate campaign performance using sales data. We are planning on incorporating CTR, impressions and direct sales attributed to specific banner activations which will improve our current method of attributing performance uplift to specific campaigns.