Marketing Impact: Estimated Incremental Sales Value FAQ

What is the Incrementality of a marketing campaign?

Incrementality in marketing refers to the additional value a campaign brings by generating sales that wouldn't have happened without it.

This helps marketers determine whether a campaign is actually boosting sales or simply taking credit for those that would have occurred anyway.

By analyzing incrementality, alongside other performance metrics, marketers can optimize their campaigns to improve their impact on the company's revenue.