Marketing Impact | Incrementality Enhancements

In our pursuit of excellence, we're thrilled to introduce a transformative upgrade to our proprietary algorithm that estimates a campaign's incremental revenue. This enhancement redefines the way we approach predictive marketing, ensuring that your insights are more precise than ever.

📊 Extended Data Window: Witness the evolution from a few months snapshot to a more comprehensive 24-month view. This expanded training window allows our model to have a deeper understanding of your sales landscape, fostering more accurate predictions during campaign periods.

🌱 Seasonality Unleashed: Our upgraded algorithm incorporates better seasonality prediction for your marketing campaign's promoted products. Understanding the impact of seasonality on your activations, you can tailor your strategies to make the most of peak periods and optimize your performance.

⚙️ Precision Redefined: At the core of these enhancements lies our unwavering commitment to precision. Our dedicated team has invested significant efforts in refining the modelling techniques and data analysis process, resulting in predictions that you can trust with even greater confidence.

To delve deeper, explore the incrementality FAQs.