What is Confidence of Estimation in Campaign Incremental Performance?
Confidence of estimation help you understand how reliable the estimated incremental revenue and iROAS results are. We categorize them into High, Medium, and Low.
🔍 How is Confidence Level calculated?
We calculate the confidence level by evaluating factors such as:
The duration of the campaign in days.
The number of actual campaign orders.
The number of forecasted campaign orders.
🟢 What does a High Confidence Level mean?
A High Confidence Level means the estimated results are likely accurate. You can confidently use these results to make informed decisions about your campaign’s impact.
🟡 What does a Medium Confidence Level mean?
A Medium Confidence Level indicates some uncertainty in the results. You should carefully review the estimates and consider additional metrics before making decisions.
🔴 What does a Low Confidence Level mean?
A Low Confidence Level suggests a high degree of uncertainty in the results. Further analysis or additional data is needed before taking any action based on these estimates.
😕 What should I do when the Confidence Level is Low or Medium?
For Low or Medium confidence levels:
Don’t make quick decisions: Look at other performance metrics and insights.
Consider gathering more data: Extending your campaign may improve confidence in the estimates.
Seek advice: Consult with your account manager for further analysis.