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What is the Confidence Level of the Digital Shelf data?

Our Data Confidence Level is set at 95-97%, taking into consideration 

a) the big data volume being pulled and stored

b) the extensive assortment eRetailers are having in their online shops and 

c) the dynamic nature of these sites when it comes to changes on product pages, product codes, website structure, and updates

Any erroneous and problematic data is always being treated under high priority by Convert Group’s Data and Operations team, trying both to fix the issues but also address any root cause by process optimizations.