Why are ad clicks more than product pageviews in the campaigns results?
If the clicks on a sponsored product or banner ad land users on the product page, but the product page shows fewer pageviews than the ad clicks, several factors could explain this discrepancy:
User Consent: Product pageviews are only counted if users have given consent to be tracked. If they haven’t, their views are not included, which can result in fewer pageviews compared to ad clicks.
Data Source Difference: Ad clicks are captured from both the app and the website, whereas product pageviews are only tracked from the web. This means ad clicks will often be higher since they cover a broader range of user interactions.
Bounce Before Full Page Load: Users might click on the ad, but if the product page takes too long to load or has technical issues, they could leave before the page fully loads, meaning the pageview isn’t registered.
Caching or Session Timeouts: If users previously visited the product page and their browser uses a cached version, the click may not result in a new pageview being counted by the analytics.
Multiple Clicks from the Same User: A single user might click on the ad multiple times in a session or from different places, but the analytics on the product page might not count repeat views from the same user within a short time period.
Mobile vs Desktop Tracking Differences: On mobile devices, users might click the ad but face navigation issues that prevent them from viewing the product page properly, such as accidental back-clicks or poor network connections.
Bot or Invalid Traffic: Some ad clicks may come from bots or automated systems that simulate clicks on ads but don't result in actual pageviews being counted on the product page.