Why does the sales data on eRetail Audit Marketplace differ from data obtained from other sources?

The sell-out data on eRetail Audit Marketplace represent the total sales, inclusive or exclusive of VAT (based on the Sales Pulse screen and retailer preferences), across all categories where your brands and products are available on the specific retailer you are collaborating with.

***Note For GR eRetail Audit Panel users only: The sales data on the eRetail Audit Panel platform represents the total sales registered across retailers in our sample (85% of the total Online Grocery turnover and 60% of the total Online Pharmacy turnover). It is specific to the categories you've chosen to track. The figures on eRetail Audit Marketplace are exclusively for the monitored retailer, covering all categories where your brands and products are present.